If you want to sell more phones, product page should be more sexy.
In fact this long specification page : http://beta.nokia.ie/view/ie-e
without any pictures, or more columns to shrink the height is very painful to read.
Try to take example to Apple : http://www.apple.com/iphone/sp
Their website are easily understandable for non technical people.
By the way, Try to make better URL your actual URL is too long to remember them.
Have to agree a simplified version of the spec page would be good. But give the option for more detailed specs if needed. Not everyone wants to know the version of java etc. Thats kind of geek teritory. Concentrate on making it look good - Also why show the picture gallery of the silver one. Be daring and show the Orange one. It stands out more.
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Hi there, I completely agree about the URLs. Now I can't make any definite promises, since I'm not a tech person, but I think it IS the plans for multiple reasons - not just for remembering, but also it'd be nice to actually recognize and understand the URL if you see it somewhere, e.g. in Twitter.
Just not sure about how soon anything will happen on that front. Will push this forward.
The product pages will have tonnes more content I promise.
Good note on the specifications though. We've done lots of work on personas but it will take time for us to get to the point where we have a multi-layered offering E.g. pages viewable for the everyday person & then pages for the more tech savvy... Definitely the long-term goal though.
Just a thought for the furure.
When setting up a nokia/ovi account the person could be asked if advanced user etc and then when viewing Nokia.com it automatically defaults to the relevant view. So an advanced user would get full specs whereas a "normob" would get the pretty cut down view
N97 mini RM-555 FW V11
N97 RM-507 FW V21
N900 V1.2009.42-11
N95 8Gb RM-421 V31.2.008
and too many more to mention in a signature + 28 other devices
http://www.twitter.com/sheridan01
http://onlyfoolsmobiles.blogspot.com
Hi, not a bad idea! The only issue is, nobody really considers themselves "not advanced" (I know I don't :D) and sometimes it's quite difficult to get people to fill out longer questionnaires.
But yeah, I agree with you that for most people, tech jargon is not very interesting ... Handling stuff like that could, however, be done with UI as well so that anyone who *wants* to could check out full specs but that would not be the default view.
LOL - I had the same thought after I suggested it.
One solution is in terminology.
Instead of "advanced user" use "geek" - thats puts off the non geeks as they don't like to that term. But most real geeks are proud to be a geek. Myself included.
N97 mini RM-555 FW V11
N97 RM-507 FW V21
N900 V1.2009.42-11
N95 8Gb RM-421 V31.2.008
and too many more to mention in a signature + 28 other devices
http://www.twitter.com/sheridan01
http://onlyfoolsmobiles.blogspot.com