Seems to be very promising app and i have downloaded today.

But seriously: traction cues are lacking heavily here.
1. I came back myself to the betalabs site to get to know about this from a you tube video. practically - this means you tube selling nokia.
2. I was a nokia services beta trial member and i was not notified about this new service.
3. is there some region challenge here? I am from India.and it was just telling "Connecting" but doesn't connect even after waiting for 5 mins.

4. Is it possible to fetch my facebook/google+ contacts into here?
the cue here is:
a. add an import feature which fetches my gmail contacts and the google plus circles they are in and import them as groups automatically.ref: https[://][developers.google.com][/+/api/]
b. same for facebook (may be this already there and i couldn't see)
c. fetch their private ones alone to make the concept reach well.
d. share to publi option via fb/g+
e. use native contacts in respective platforms as the right data base.
5. sell this! place apps in the itunes and android market for this.
ofcourse wp7 market place and nokia store.
get an s40 version soon and all the next nokia phones pre-installed with this. with #4 above in the first place. a launch video and home screen shortcut widget.
meltemi has this by default.