Augmented reality going mainstream at NokiaWed, 2011-01-05 21:54
Written by Terri, Nokia Point & Find team
Thank you for downloading and trying out Nokia Point & Find Beta!
Launched as a trial on April 1, 2009, Nokia Point & Find has been used by millions of people and has been recognized with numerous awards for its innovation in technology and marketing including the Wall Street Journal Innovation Runner-up Award, a Stevie Award, and a Mobile Merit runner-up nod. Last summer in London, Point & Find powered the Conspiracy For Good -- an innovative alternate reality game produced by Heroes creator, Tim Kring. Projects like this really pave the way on how we’ll live our lives and use our mobile devices in the future . . . connecting the physical world with the digital!
As an outcome of our beta service, we learned many things about how to continue delivering pioneering experiences to excite and delight our consumers and publishers. Subsequently, we have made decisions to integrate Point & Find’s underlying visual search and AR technology in a way where consumers can access it as part of their core device and service experience . . . as in the future of key experiences like Maps and Search . During the coming months you will see these efforts become a reality. If you’re a developer, you might even be able to build apps with augmented reality capabilities stemming from Point & Find and publish them to the Ovi Store. In preparation for this larger offering, we’re going to remove the Nokia Point & Find application from the Ovi Store at the end of January. Stay tuned for more exciting news about augmented reality from Nokia!
We’re excited about visionary technologies at Nokia, and we hope you are as well! Visit us often at Ovi.com to shop for the latest applications from Nokia and our valued partners. And thanks for your support and contribution in bringing state-of-the-art experiences to Nokia phones.