S60 5th vs 3.1 Compatibility - the great (customer unfriendly) divide
Hi Ilkka and Tommi,
As you know, I've been a keen supported of the Beta Labs project, concept and website for some time now, but I've found myself being more and more alienated over the past 9 months or so, because so many of the new Betas and for 5th Ed phones only, and I still have my venerable 95-1, and so have no way to take part.
Now that the N97 is about to be launched, and I'm considering buying it (even though it doesn't seem to be as much of a technical and hardware innovation as the N95-1 was), I realise that the situation is even more fragmented and problematic, as many of my favourite betas, which have become "must-have" applications for me, such as Nokia Audiobooks, Nokia Conversations, and Nokia Sportstracker (to name just 3), are NOT available in 5th edition.
I know that there are caveats with beta projects, but, for example I have a big investment of time and interest into creating for myself a large library of audiobooks in Nokia Audiobooks format.
Furthermore, this doesn't just apply to betalabs apps, but also to people's favourite 3rd party apps too. If they can't be sure that their suppliers will rewrite their favourite app for 5th, or what the timescale might be, what does that do for their desire to upgrade or their brand loyalty?
Of course I understand that this is a situation wich is well beyond your control within the Beta Labs project, but in my view it does have significant and serious implications for the project, and for Nokia's image and success as a brand.
Capturing users'; imagination, and retaining brand loyalty for Nokia is obviously FAR more important now than it ever has been, with the iPhone (wash my mouth out with soap!) and Android having grabbed such a huge profile in the Smartphone and associated add-on applications arena that S60's big head-start in ths respect has been (almost?) completely lost, in terms of public perception, and is seen as the poor relation, or ignored altogether ( c/f Opera Mobile!).
[A slight digression, but definitely relevant is that the new OVI store is an opportunity for Nokia to influence developers to revise their prices downwards for S60 apps, which have been a bone of contention with users for some time now, and which are I am told, much higher than those in Apple's Iphone app store.]
So some serious thought is needed by Nokia top management to get the initiative and the glamour back into Nokia's bit of the world and into Symbian S60, so that these grab back their place in the public's imagination back from the iPhone which has grabbed the star billing away from Nokia. The N97's ability to achieve this risks being hampered by the great divide - the lack of backwards compatibility with apps written for earlier OS versions, which has the potential to be a significant source of frustration and alienation in the customer base.
Beta Labs is an important part of this, and for Beta Labs to continue, develop and posper (and avoid alientating substantial parts of its community), we need a technical solution to overcome this great divide - i.e. we need a combination of:
a. More effort put into creating multiple versions (i.e. 3.1, 3.2 possibly and 5th ed versions) for apps with an obvious future and appeal like Sportstracker (and to other non-betalabs Nokia S60 3.1 and 3.2 apps and features too)
b. If they don't already esist, easy to use conversion facilities in the SDKs provided for developers to convert older apps to 5th Ed, and some sort of publicity campaign, or incentive scheme to encourage developers to convert and provide versions for the new OS)
c. Emulators written, so that 3.1 apps can be run (at smaller screen size etc), in 5th Ed.
I look forward to hearing your views, and if possible, those of Nokia more generally on this.